NEUTROGENA® To Be Launched In Sri Lanka
Johnson & Johnson announced the official launch of the NEUTROGENA® brand in the Sri Lankan market. With science-based innovation that provides improvements to the health and beauty of skin, NEUTROGENA® has a vision of becoming the leading skincare brand recommended by dermatologists in Sri Lanka. The range will be made available through Johnson & Johnson's local partner, namely Chemical Industries (Colombo).
The launch product portfolio will consist of four platforms composed of more than 15 products, and will be available in all leading stores in Sri Lanka. Prominent among them are the "star" product ranges, namely NEUTROGENA® DEEP CLEANTM, Fine FairnessTM, and Norwegian FormulaTM.
NEUTROGENA® will be partnering with actresses Prachi Desai and Deepika Padukone to endorse the brand in Sri Lanka through print and television commercials.
Speaking of the launch, Kapil Kamboj, Head of International Business, J&J Consumer India, said, "the launch of NEUTROGENA® marks a substantial foray by Johnson & Johnson Sri Lanka into the beauty care market. Now, more than ever, today's consumers equate health with beauty. NEUTROGENA® stands naturally poised for tremendous future growth and an ever-increasing number of satisfied customers."
Samantha Ranatunga, Managing Director, CIC said, "we have identified the need for quality products amongst local users and are confident that this range of NEUTROGENA® products will fill the void for dermatologists recommended products. The NEUTROGENA® range is tested and proven to be the ideal companion for users in these climatic conditions."
Commenting on her association with NEUTROGENA,® Brand Ambassador Prachi said, "NEUTROGENA® has been my regular companion for skin care. It gives me tremendous joy to be associated with the brand. The arrival of NEUTROGENA® in Sri Lanka is going to be a gift for thousands of consumers in Sri Lanka who have waited long for products that really work. I am confident that the brand's arrival in the Sri Lankan market will raise the bar and hope that it soars high in the market."