Ceylon Tea: 150th Year Anniversary
Ceylon Tea celebrates 150 years in 2017. The industry has arranged a series of events to celebrate the milestone and promote the brand ‘Pure Ceylon Tea' globally.
The programme was announced at a press conference organised by the Ceylon Tea Traders Association (CTTA), Ministry of Plantation Industries, Sri Lanka Tea Board and Ceylon Chamber of Commerce. Speaking at the event, Anselm Perera, Chairman, CTTA said, the celebration will commence with the unveiling of a sculptured bust of James Taylor at the head office of the Sri Lanka Tea Board on January 19, 2017. A Scotsman who initiated the plantation of tea in Sri Lanka, Taylor is regarded as the ‘Father of Ceylon Tea'.
"It is an industry that encapsulates a million people that is still at the forefront of earning foreign exchange for us. That is why it is really important that the 150 Year Anniversary we are celebrating is promoted properly," said Minister of Plantation Industries, Navin Dissanayake at the briefing.
“It is really important that the 150 Year Anniversary we are celebrating is promoted properly.”
The first-day cover and a series of stamps will be issued in February this year and a special ten-rupee coin with the 150 year anniversary logo will be launched in August.
To create awareness on career prospects available in the industry, education fairs will be held in all tea regions from March to July.
In using the milestone to promote Ceylon Tea across the world, a unique ‘Global Tea Party' will be hosted by the Sri Lankan diplomatic missions. The tea party will commence at 5pm on March 18 in each time zone. Ceylon Teas along with specially created ginger and Earl Grey biscuits will be served.
Anselm Perera added, a commemorative book, an authentic historic record of the 150 year journey, will be launched on June 14. On the same day, the Grand Charity Tea Auction will take place. The eight brokers will auction items associated with the tea industry. In July, an International Tea Festival with tea stalls, street events and food stalls will be held to promote Ceylon Tea and a tea culture.
The main event, the International Colombo Tea Convention will take place from August 8 to 11. An award ceremony will also be held to recognise all the stakeholders in the tea industry. A Ceylon Tea Expo Exhibition has been planned from August 11 - 13, where exporters and manufacturers can showcase their products.