NDB Bank was awarded with a Bronze Award for its ‘Ithuru Karana Maga’ initiative in the Financial Services Category at this year’s Effie Awards. The Bank secured the Award at the Effie Awards organised by the Sri Lanka Institute of Marketing in partnership with Sri Lanka’s Advertising body, the 4A’s, for its effective and innovative campaign to promote the saving habit among the masses. The Effie Awards is the only international advertising awards currently being conducted in Sri Lanka.
NDB Bank’s ‘Ithuru Karana Maga’ campaign was planned and implemented with the objective of promoting the savings habit among people, by extending the concept of ‘saving’ beyond the traditional monetary savings. B...
NSB relaunched its core products, Hapan, Ithuru Mithuru, Sthree, Prarthana, Ge Dora, Pension+, Ran Sahana and Auto Loan with the objective of increasing saving reserves from 18 percent to 25 percent. They also hope to create 500,000 entrepreneurs from the rural sector and increase per capita income to USD 4,200 by the year 2016.
NSB has relaunched...
HNB, together with nine other corporate business organisations introduced their latest initiative ‘Yauwanabhimana’ (The pride of youth), a programme designated to empower the young generation of Sri Lanka by fostering personal and professional development and creating employability for everybody.
For this purpose HNB has obtained the collaboration of: Hayl...
WPP's consolidated media investment and management operation GroupM was formally launched in Sri Lanka together with Maxus, another GroupM Agency. The scale advantages that GroupM expects to bring into Sri Lanka extend from trading consolidation benefits including improved accountability and inventory trading models, measurement systems and processes and seamless in...
DIMO recently launched TMS (Total Marine Solutions) in Sri Lanka amidst a distinguished gathering at the Ceylon Continental Hotel. TMS encompasses the entire spectrum of solutions that one can find under the marine industry – from an anode to a mast light. TMS offers fleet owners and individuals products and services, which they need to carry out including ship repairin...









